What we've been up to
Sarah Ruggins — One Way North 2026
From punchy social-first clips to docu-style fly-on-the-wall content, Audacity travelled 6,000KM alongside Dr Sarah Ruggins as she completed One Way North, becoming a triple world record holder. Shooting upwards of 22 hours a day, and managing Sarah's socials on the road, Audacity generated over 3 million profile views, an increase in 6,000 followers and delivered multiple viral videos over the course of the 13 day world record.
DACIA- One Way North 2026
During One Way North, I created content for OWN sponsors, including global brand, Dacia. Dacia sponsored Sarah's world record, supplying a follow car and a media car which became a central hub for the media team; Audacity shot, edited, slept and ate in the Duster, alongside renowned photographer, James Busby.
KOSTUME - One Way North 2026
As part of One Way North, Audacity had the opportunity to shoot with Sarah for Kostume, who had created custom bib shorts and a custom branded kit for Sarah. It can be difficult to tell the story of the intricacies of a world record attempt, but brands like Kostume make it easier, with clean lines and epically motivating messaging.